Zenith has announced the elevation of Parag Bhatia to Director – Media Buying, effective March 2026. Following a high-impact tenure as Associate Director, Parag will now lead digital media buying excellence and strategic investment initiatives for Zenith West’s key client portfolio. His mandate includes driving integrated trading strategies, optimizing media spends, and delivering measurable ROI through innovative digital solutions.

With extensive experience across media trading, programmatic advertising, and digital strategy, Parag brings deep industry expertise to his new role. Prior to joining Zenith, he served as Director – Trading & Investments at Mindshare India, where he managed large-scale portfolios for leading brands such as Disney Star, Aditya Birla Group, and Nykaa.

His career journey also includes roles at Ventes Avenues, Greynium Information Technologies, Vertoz, and Sachar Gaming, complemented by an early foundation in financial analysis at Kotak Mahindra Bank. This diverse experience positions him well to strengthen Zenith’s media investment capabilities and drive growth.

CXO TechBOT wishes Parag Bhatia great success in his new role.