PUMA, the global sports and lifestyle brand, has appointed Nadia Kokni as Vice President - Global Brand Marketing, reinforcing its strategic focus on strengthening brand positioning and consumer engagement across international markets. (source: exchange4media.com)

In her new role, Kokni will lead PUMA’s global brand marketing initiatives, driving integrated marketing strategies, creative storytelling, and high-impact campaigns that resonate with diverse consumer segments worldwide. Her mandate includes shaping the brand’s narrative across physical and digital channels, enhancing PUMA’s relevance in competitive lifestyle and athletic markets, and fostering stronger connections with athletes, influencers, and cultural communities.

Kokni brings extensive brand leadership experience to her new role. Before joining PUMA, she held senior positions where she led cross-functional teams on global marketing programs, brand activation, consumer insights, and digital transformation efforts. Her background in orchestrating multi-market campaigns and growing brand affinity positions her to help PUMA navigate evolving consumer trends and media landscapes.

Industry observers note that appointing seasoned brand leadership has become critical as global consumer brands seek to balance heritage with innovation. With heightened emphasis on purpose-led storytelling, omnichannel engagement, and data-driven personalization, brand marketing executives are expected to play a pivotal role in shaping market differentiation and long-term brand equity.

Kokni’s appointment aligns with PUMA’s broader ambition to accelerate growth, deepen global reach, and strengthen connections with next-generation consumers through strategic brand experiences and differentiated creative direction.