Reaviva Holistic Health has appointed Bistriti Poddar as Fractional Chief Marketing Officer, reinforcing its focus on strategic brand building and scalable growth within the rapidly evolving holistic wellness ecosystem.

In her new role, Bistriti will lead brand strategy, go-to-market execution, and the development of integrated marketing frameworks aligned with Reaviva’s mission of delivering evidence-based, personalised wellness solutions. Her mandate includes sharpening brand positioning, strengthening consumer trust, and enabling sustainable growth while balancing long-term brand equity with near-term business outcomes.

Bistriti brings over two decades of leadership experience across marketing, digital transformation, and growth strategy. She has previously held senior marketing leadership roles within the Tata Group, including key responsibilities at Tata Digital and Tata Starbucks, where she played a pivotal role in brand creation, platform launches, and customer-centric growth initiatives.

Earlier in her career, she also worked with Unilever, gaining deep expertise in brand management, consumer insight, and large-scale marketing execution.

CXO TechBOT wishes Bistriti Poddar great success in her new role.