NOVUS has announced the appointment of Krithika Rosenthal as Managing Director, Strategy and Integrated Outcomes, marking a significant step in strengthening its strategic leadership team. With an impressive track record across leading organizations such as Wavemaker, EY Global Services, MRM Commerce, and Razorfish, Krithika brings deep expertise in marketing transformation, integrated strategy, and data-driven decision-making.

Her experience in aligning media, technology, and analytics to deliver measurable business outcomes positions her as a key driver of growth for NOVUS. As organizations increasingly shift toward AI-led, data-centric, and performance-driven marketing ecosystems, her ability to bridge strategic insight with execution will play a critical role in shaping impactful business results.

This appointment reflects NOVUS’s commitment to building future-ready leadership that can navigate evolving market dynamics and unlock value through innovation and precision.

CXO TechBOT wishes Krithika Rosenthal continued success in her new role.