Salesforce has appointed Saba Siddiqui as Senior Director, Global Head of Talent Attraction, marking an important leadership addition as it continues to strengthen its digital and technology capabilities. In her new role, Saba will lead the talent function, driving strategic recruitment initiatives, strengthening enterprise leadership platforms, and enabling scalable, secure, and future-ready operations aligned with business objectives.

The appointment reflects the organisation’s focus on leveraging technology as a key enabler of operational excellence, efficiency, and innovation. Saba will play a critical role in shaping talent attraction across global functions, enhancing digital resilience, and supporting cross-functional teams with robust technology solutions across the enterprise.

Saba brings extensive experience spanning the technology and software industries, with deep expertise in leadership and large-scale workforce development. Prior to joining the organisation, she was associated with Gusto, LinkedIn, Google, and Facebook. Her journey positions the organisation to accelerate its digital journey.