Haldiram's has welcomed Visionary Leader Rajiv Singh as Vice President - Head of Marketing & Growth for its Quick Service Restaurant business, marking an important leadership addition as it continues to strengthen its digital and technology capabilities. In his new role, Rajiv will lead the marketing function, driving brand-led growth, scaling the QSR business, and building scalable, future-ready marketing engines aligned with business objectives.

The appointment reflects the firm’s focus on leveraging technology as a key enabler of operational excellence, efficiency, and innovation. Rajiv will play a critical role in shaping consumer-first marketing strategies, enhancing digital resilience, and supporting cross-functional teams with robust technology solutions across the enterprise.

Rajiv brings over 15 years of experience, with deep expertise in FMCG and retail marketing. Prior to joining the firm, he held leadership roles at ITC Food Tech, Happilo International, Blackberrys Menswear, Cheil Worldwide, and Spencer’s Retail. His journey positions the group to accelerate its digital journey.

CXO TechBOT wishes Rajiv Singh great success in his new role.