Cocoon Fine Rugs appoints Paarag Dhoke as National Head – Sales & Operations, marking an important leadership addition as it continues to strengthen its digital and technology capabilities. In his new role, Paarag will lead the sales and operations function, driving national presence initiatives, strengthening bespoke project platforms, and enabling scalable, secure, and future-ready operations aligned with business objectives across the design-led handcrafted rug sector.

The appointment reflects the firm’s focus on leveraging technology as a key enabler of operational excellence, efficiency, and innovation. Paarag will play a critical role in deepening engagement with architects, enhancing digital resilience, and supporting cross-functional teams with robust technology solutions across the global enterprise.

Paarag brings over 18 years of experience from organizations including Welspun World and Tata Tele Business Services. His journey positions the group to accelerate its digital journey.

CXO TechBOT wishes Paarag Dhoke great success in his new role at Cocoon Fine Rugs.