Home First Finance Company (HFFC) appoints Ankit Solanki as Head – Strategic Alliance & Digital Transformation, marking an important leadership addition as it continues to strengthen its digital and technology capabilities. In his new role, Ankit will lead the strategic partnerships function, driving digital innovation initiatives, strengthening secured lending platforms, and enabling scalable, secure, and future-ready operations aligned with business objectives across the housing finance sector.

The appointment reflects the firm’s focus on leveraging technology as a key enabler of operational excellence, efficiency, and innovation. Ankit will play a critical role in monetizing traffic with secured loan offerings, enhancing digital resilience, and supporting cross-functional teams with robust technology solutions across the global enterprise.

Ankit brings extensive leadership experience in building collaborative partnerships and executing digital strategy. His journey positions the group to accelerate its digital journey and build a strong foundation for long-term expansion.