Food delivery giant Zomato has partnered with HDFC Pension to introduce a National Pension System (NPS) model tailored for its delivery partners. The initiative, named the “NPS Platform Workers Model,” was officially launched on October 1 in New Delhi by Finance Minister Nirmala Sitharaman during an event organized by the Pension Fund Regulatory and Development Authority (PFRDA) to commemorate NPS Diwas.

The program leverages Kfintech’s digital infrastructure to provide long-term financial security for gig workers. Onboarding is conducted digitally using existing KYC or e-KYC details, with participants’ consent. Workers can update additional information at a later stage, ensuring a seamless enrollment process.

Zomato reports that over 30,000 delivery partners generated their Permanent Retirement Account Numbers (PRANs) within 72 hours of the launch. The company has set an ambitious target of enabling more than 1 lakh delivery partners to open NPS accounts by the end of 2025, reinforcing its commitment to financial inclusion and long-term savings for gig economy workers.

This initiative marks a significant step in strengthening social security for delivery professionals while promoting digital-first pension adoption across India’s growing gig workforce.