Aviva Life Insurance India has announced the appointment of Rajat Srivastava as its Chief Distribution Officer – Proprietary Channels, marking a key leadership addition to its growth strategy. In his new role, Rajat will lead efforts to strengthen and expand Aviva’s agency and direct distribution networks, with a strong focus on customer-centric innovation and digital enablement.

With over two decades of experience in the insurance industry, Rajat has previously held senior leadership roles at Kotak Life Insurance and ICICI Prudential Life Insurance, where he successfully enhanced distribution frameworks and delivered strong business outcomes.

At Aviva, Rajat will focus on empowering advisors, developing digital-first direct channels, and driving the next phase of growth. Asit Rath, MD & CEO of Aviva Life Insurance India, highlighted that Rajat’s deep distribution expertise and leadership acumen will play a pivotal role in advancing Aviva’s mission of making life insurance more accessible across India.

CXO TechBOT extends its best wishes to Rajat Srivastava on his new role at Aviva Life Insurance India.