ServiceNow has appointed Visionary Leader Philip Carter as Group Vice President (GVP) of Global Go-To-Market (GTM) Strategy, strengthening its leadership bench as the company accelerates its AI-driven enterprise transformation journey.

Philip transitions into the role after more than a decade tracking the enterprise software sector from an analyst perspective, where he closely followed ServiceNow’s growth trajectory and platform evolution. His move comes at a pivotal time when artificial intelligence is redefining enterprise operating models, with ServiceNow positioning its AI platform at the center of workflow automation and digital transformation initiatives.

In his new mandate, Philip will lead global GTM strategy, aligning product innovation, market positioning, and revenue acceleration frameworks to propel the company’s next growth phase. He will work alongside ServiceNow’s executive leadership team under the stewardship of CEO Bill McDermott.

CXO TechBOT wishes Philip Carter great success in his new role.