Mehul Srivastava has been appointed National Sales Head (Associate Director) – Traditional Trade at Abbott. In this strategic role, he will spearhead the company’s traditional trade sales mandate, focusing on strengthening distribution frameworks, enhancing market penetration, and accelerating revenue growth across priority regions.

Prior to joining Abbott, Srivastava served as Zonal Sales Director – West and Business Head – Cosmetics at Cipla Health Ltd., where he led large-scale commercial operations and category expansion initiatives. Earlier, he held leadership positions at Britannia Industries Limited and Amul (GCMMF), managing extensive distribution networks and diverse product portfolios across Mumbai, Gujarat, Assam, and Mizoram. He began his corporate career as a Systems Engineer at Infosys.

With over 15 years of cross-sector expertise spanning FMCG, healthcare, dairy, and technology, Srivastava brings proven capabilities in sales transformation, customer marketing, and high-performance team leadership.

CXO TechBOT wishes Mehul Srivastava great success in his new role